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“Utano☆Princesama Shining Live” Kicks Off Global Release 2 Year Anniversary Celebration

KLab Inc.
(TSE1: 3656)

Tokyo, Japan – January 24, 2020 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that it has been two years since the global version of the smartphone rhythm game Utano☆Princesama Shining Live was released.


In commemoration, the Global Release 2 Year Anniversary Celebration has begun today, January 24. The campaign includes a special Shining Party: Be My Partner Photo Shoot in which all UR Photos are guaranteed to be “Be My Partner” Photos, and special sets for sale.

Global Release 2 Year Anniversary Celebration

“Shining Party: Be My Partner” Photo Shoot


Event Period: Friday, January 24 to Saturday, February 8 (UTC+9)

Photo Draw Rates by Rarity:
UR: 2% → 4%
SR: 10%
R: 88% → 86%

* For details on the “Shining Party: Be My Partner” Photo Shoot, players are encouraged to check the in-app notification information.

2nd Anniversary Celebration Sets

Event Period: Friday, January 24 to Saturday, February 8 (UTC+9)

To celebrate the 2nd anniversary of the global release of the game, special sets that include an SR+ Choose-an-Idol Photo Shoot Pass and Prisms are on sale for a limited time. For details, see the in-game Shop.


Set Includes:
Prisms (Paid) x95
SR+ Choose-an-Idol Photo Shoot Pass x1

Free Bonus Items:
EXP Booster (L) x3
Skill Booster (M) x3


Set Includes:
Prisms (Paid) x310

Free Bonus Items:
EXP Booster (L) x5
Skill Booster (M) x3
Prism x30


Set Includes:
Prism (Paid) x1220
SR+ Choose-an-Idol Photo Shoot Pass x1

Free Bonus Items:
EXP Booster (L) x10
Skill Booster (M) x5
Prism x60

Please Note the Following:
* Sets can only be purchased via payment methods accepted by the respective app stores. They cannot be purchased with Prisms.
* Free bonus items from purchased sets will be sent to your Gift Box.
* Prices listed are those at the start of the sale. Prices may be subject to change in the future due to fluctuations in foreign currency exchange rates.
* Game content is subject to change without prior notice.

About Utano☆Princesama Shining Live

Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series.


Download the Game

app.png   https://itunes.apple.com/app/id1284790977

googleplay.png   https://play.google.com/store/apps/details?id=com.klab.utapri.shininglive.global

Utano☆Princesama Shining Live Overview

Utano☆Princesama Shining Live icon
Utano☆Princesama Shining Live
Supported OSes:
Android™ 4.4+, iOS 9.0+
* Not available on some devices.
Rhythm game
Free-to-play (In-app purchases available)
Supported Regions:
Global (Excludes Japan)
Supported Languages:
English and Traditional Chinese
Official Website:
Official Twitter Account:
Official Facebook Page:

About BROCCOLI Co., Ltd.

Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan’s leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI’s business covers a wide range of fields, including console games, trading card games, videos, and music. The company’s sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.

Official Website: http://www.broccoli.co.jp/ (Only available in Japanese)

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Android, Google Play, and the Google Play logo are registered trademarks of Google LLC. All other trademarks or registered trademarks are the property of their respective owners.

About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore and Shanghai. For more information about KLab, please visit http://www.klab.com/jp/english/.