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“Utano☆Princesama Shining Live” Kicks Off Global Release 1 Year Anniversary Celebration

KLab Inc.
(TSE1: 3656)

Tokyo, Japan – January 24, 2019 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that it has been one year since the global version of the smartphone rhythm game Utano☆Princesama Shining Live was released.

“Shining Party: My Only Prince” Photo Shoot

In commemoration, the Global Release 1 Year Anniversary Celebration has begun today, January 24. The campaign includes a special Shining Party: My Only Prince Photo Shoot in which all UR Photos are guaranteed to be “My Only Prince” Photos, and special sets for sale.

Global Release 1 Year Anniversary Celebration

“Shining Party: My Only Prince” Photo Shoot

Global Release 1 Year Anniversary Celebration

Event Period: Thursday, January 24 until Wednesday, February 6 (UTC+9)

Photo Drop Rates by Rarity:
UR: 2% → 4%
SR: 10%
R: 88% → 86%

* For details on the “Shining Party: My Only Prince” Photo Shoot, players are encouraged to check the in-app notification information.

1st Anniversary Celebration Sets

Event Period: Thursday, January 24 until Wednesday, February 6 (UTC+9)

To celebrate the 1st anniversary of the global release of the game, special sets that include an SR+ Choose-an-Idol Photo Shoot Pass and Prisms are on sale for a limited time. For details, see the in-game Shop.

Please Note the Following:
* Sets can only be purchased via payment methods accepted by the respective app stores. They cannot be purchased with Prisms.
* Purchased sets will be sent to your Gift Box.
* Prices listed are those at the start of the sale. Prices may be subject to change in the future due to fluctuations in foreign currency exchange rates.

About Utano☆Princesama Shining Live

Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series.


Download the Game

app.png   https://itunes.apple.com/app/id1284790977

googleplay.png   https://play.google.com/store/apps/details?id=com.klab.utapri.shininglive.global

Utano☆Princesama Shining Live Overview

Utano☆Princesama Shining Live icon
Utano☆Princesama Shining Live
Supported OSes:
Android™ 4.4+, iOS 9.0+
* Not available on some devices.
Rhythm game
Free-to-play (In-app purchases available)
Supported Regions:
Global (Excludes Japan and Mainland China*)
Supported Languages:
English and Traditional Chinese
Official Website:
Official Twitter Account:
Official Facebook Page:

* For more information on the Mainland China version (available in Simplified Chinese), please see the official site.

About BROCCOLI Co., Ltd.

Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan’s leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI’s business covers a wide range of fields, including console games, trading card games, videos, and music. The company’s sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.

Official Website: http://www.broccoli.co.jp/ (Only available in Japanese)

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About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore and Shanghai. For more information about KLab, please visit http://www.klab.com/jp/english/.