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5 Million Downloads Worldwide for “Utano☆Princesama Shining Live”

Celebratory Campaign Kicks Off October 11
KLab Inc.
(TSE1: 3656)

Tokyo, Japan – October 11, 2018 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that the smartphone rhythm game Utano☆Princesama Shining Live has reached a combined 5 Million downloads worldwide.*

Utano☆Princesama Shining Live 5 Million downloads worldwide!

A series of exclusive events kicking off Thursday, October 11 (UTC+9), and comprising the 5 Million Downloads Worldwide Campaign, including a special re-release of the “Exclusive☆ Music Video Photo Shoot” and a super-deluxe login bonus, are in store for the game as KLab’s way of thanking the player community all over the world for reaching this new milestone in Utano☆Princesama Shining Live’s history.

* Total includes players who have downloaded the game more than once.

The 5 Million Downloads Worldwide Campaign

Special Re-Release of “Exclusive☆ Music Video Photo Shoot”

RE-RELEASE Exclusive☆ Music Video Photo Shoot
RE-RELEASE Exclusive☆ Music Video Photo Shoot

To celebrate 5 Million downloads worldwide, both parts of the “Exclusive☆ Music Video Photo Shoot” have been brought back. The first half features UR Masato Hijirikawa and SR Ren Jinguji, Cecil Aijima, Syo Kurusu, and Camus, while the second half features UR Ranmaru Kurosaki and SR Otoya Ittoki, Natsuki Shinomiya, Tokiya Ichinose, Reiji Kotobuki, and Ai Mikaze.

What’s more, players can use paid prisms in “Exclusive☆ Music Video Photo Shoot” to get five Photos from “Exclusive☆ Music Video” guaranteed, limited to one paid 11-Shot per player.

Event Period: Thursday, October 11 until Thursday, October 25 (UTC+9)

* For details on the special re-release of “Exclusive☆ Music Video Photo Shoot,” players are encouraged to check the in-app notification information.

5 Million Downloads Worldwide Special Login Bonus

5 Million Worldwide Downloads Special Login Bonus

Event Period: Thursday, October 11 until Thursday, October 25 (UTC+9)

Players who log in to Utano☆Princesama Shining Live once a day during the event period will receive 20 Prisms each day over a 10-day period. Players won’t want to miss this chance to get a whopping 200 Prisms for absolutely free!

* Players are only eligible to begin receiving this login bonus after completing the in-game tutorial.

5 Million Downloads Worldwide Special Sets

Event Period: Thursday, October 11 until Thursday, October 25 (UTC+9)

To celebrate 5 Million downloads worldwide, special sets containing Prisms and EXP up items will be available for sale in the game for a limited time. Details can be found inside the in-app notification.

Please see the Simplified Chinese press release for more information on the special series of events commemorating 5 Million downloads worldwide in the Mainland China version of the game.


About Utano☆Princesama Shining Live

Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series.


Download the Game

app.png   https://itunes.apple.com/app/id1284790977

googleplay.png   https://play.google.com/store/apps/details?id=com.klab.utapri.shininglive.global

Utano☆Princesama Shining Live Overview

Utano☆Princesama Shining Live icon
Utano☆Princesama Shining Live
Supported OSes:
Android™ 4.4+, iOS 9.0+
* Not available on some devices.
Rhythm game
Free-to-play (In-app purchases available)
Supported Regions:
Global (Excludes Japan and Mainland China*)
Supported Languages:
English and Traditional Chinese
Official Website:
Official Twitter Account:
Official Facebook Page:

* For more information on the Mainland China version (available in Simplified Chinese), please see the official site.

About BROCCOLI Co., Ltd.

Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan’s leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI’s business covers a wide range of fields, including console games, trading card games, videos, and music. The company’s sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.

Official Website: http://www.broccoli.co.jp/ (Only available in Japanese)

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About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 50 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore, Shanghai, and the United States. For more information about KLab, please visit http://www.klab.com/jp/english/.