“Utano☆Princesama Shining Live” 1st Anniversary Celebration Begins Today!
Tokyo, Japan – August 28, 2018 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that the smartphone rhythm game Utano☆Princesama Shining Live celebrated its 1st anniversary on Tuesday, August 28. To commemorate the occasion, a special campaign entitled Utano☆Princesama Shining Live 1st Anniversary has begun inside the game, and a special 1st Anniversary stage event will be held at TOKYO GAME SHOW 2018.
Utano☆Princesama Shining Live 1st Anniversary, held inside the game, includes a new 1st Anniversary Live Show: Prince Photo Shoot where players have a chance to nab the My Only Prince new Photos, a special login bonus that includes a Get a Choose an Idol SR+ Photo Shoot Pass, a Free Daily 11-Shot Photo Shoot, and lots of other special offers and promotions. Players new and old won’t want to miss the royal celebration!
“1st Anniversary Live Show: Prince” Photo Shoot Starts!
“My Only Princess...”
What could be more appropriate to win the heart of a princess than a special anniversary live show by ST☆RISH and QUARTET NIGHT, all dressed as princes and ready to be each player’s personal escort? Fans won’t want to miss their fully voiced side stories and songs of love.
The new My Only Prince series of UR Photos all come with unlockable autographs and messages. Players can unlock a Photo’s Premium Moments section to access the autograph and special message.
There are various 1st Anniversary Live Show: Prince Photo Shoots coming up. See below for the different Photo Shoot schedules.
Photo Shoot Schedules
★ 1st Anniversary Live Show: Prince Step-Up Photo Shoot
A My Only Prince Photo is guaranteed with the sixth step of the 11-Shot Photo Shoot. The first step is entirely free.
Event Period: Tuesday, August 28 until Monday, September 8 (UTC+9)
★ 1st Anniversary Live Show: Prince Selected Photo Shoot
The lineup for each Selected Photo Shoot contains the My Only Prince UR Photo for the featured idols. Players can try to get their favorite idols.
Event Period: Monday, September 8 until Thursday, September 13 (UTC+9) (Otoya, Masato, Natsuki)
Event Period: Thursday, September 13 until Tuesday, September 18 (UTC+9) (Tokiya, Ren, Syo, Cecil)
Event Period: Tuesday, September 18 until Sunday, September 23 (UTC+9) (Reiji, Ranmaru, Ai, Camus)
★ 1st Anniversary Live Show: Prince Special Photo Shoot
Players have a 50% chance that any UR Photo will be a UR My Only Prince Photo.
Event Period: Sunday, September 23 until Sunday, September 30 (UTC+9)
* See the 1st Anniversary Live Show: Prince Step-Up Photo Shoot in-game notice for details on the 1st Anniversary Live Show: Prince Step-Up Photo Shoots.
* More details of the 1st Anniversary Live Show: Prince Selected Photo Shoot will be released soon.
More New Content
Communicate More with Your Idols!
Lots of new voice clips will be added to the Main Screen.
★ 1st Anniversary Voice Clips
Special voice clips of the idols celebrating the 1st anniversary will be available from Tuesday, August 28 until Wednesday, September 5 (UTC+9).
★ Standard Voice Clips
Thirteen new voice clips will be added for each idol. The first of these new voice clips can be unlocked by reaching a Bond level of 210 and subsequent new voice clips can be unlocked by reaching higher Bond levels.
★ Heart Link Voice Clips
The maximum Heart Link for each character will be increased to four. Players can use a variety of different Photos in their Units to unlock the Heart Link voice clips and see what the idols have to say about each other.
1st Anniversary Commemorative Wallpaper Matching the New Outfits
The 1st Anniversary Live Show Stage Wallpaper can be purchased from the Medal Shop. This special Wallpaper features a special flower petal graphical effect that differs depending on the idol players have set on their Main screen. It can be purchased for one Premium Medal.
* The 1st Anniversary Live Show Stage Wallpaper will still be available to purchase from the shop after the 1st Anniversary Live Show: Prince Photo Shoots have finished.
Day Dream and Night Dream Added to the Special Songs lineup!
The songs Day Dream and Night Dream will be added as Special Songs from Tuesday, August 28 until Sunday, September 30 (UTC+9).☆ Day Dream
Vocals: Otoya Ittoki (voiced by Takuma Terashima), Natsuki Shinomiya (voiced by Kisho Taniyama), Ren Jinguji (voiced by Junichi Suwabe), Syo Kurusu (voiced by Hiro Shimono), Reiji Kotobuki (voiced by Showtaro Morikubo), Ranmaru Kurosaki (voiced by Tatsuhisa Suzuki)
☆ Night Dream
Vocals: Masato Hijirikawa (voiced by Kenichi Suzumura), Tokiya Ichinose (voiced by Mamoru Miyano), Cecil Aijima (voiced by Kohsuke Toriumi), Ai Mikaze (voiced by Shouta Aoi), Camus (voiced by Tomoaki Maeno)
1st Anniversary Commemorative Campaign Begins
Special for the 1st Anniversary! Chance to Get 11 FREE Photos Every Day
Players can receive a free 11-Shot Photo Shoot every day for five days during the campaign period and will not want to miss this chance to receive lots of Photos.
Tuesday, August 28 until Tuesday, September 25 (UTC+9)
For a list of available Photos and their drop rates, go to the Free Daily 11-Shot Photo Shoot screen then tap the “Available Photos” button.
* The Free 11-Shot Photo Shoot resets every day at 12:00 midnight (UTC+9).
* Once you have performed the Free Daily 11-Shot Photo Shoot five times the Photo Shoot will not be displayed again.
* The contents of the Free 11-Shot Photo Shoot are the same as the standard Photo Shoot.
Get a Choose an Idol SR+ Photo Pass! Special Login Bonuses
Special login bonuses will be available every day for 30 days. Players will be able to log in every day to receive great rewards including White Gems, Sub Skill Boosters, and Bonus Photo Shoot Passes. Logging in for the full 30 days will allow them to claim a Choose an Idol SR+ Photo Pass.
Tuesday, August 28 to Tuesday, November 1 (UTC+9)
* See the New Bonus Photo Shoot Function in-game notice for details on the Bonus Photo Shoot.
Work Together with Other Players to Earn Greater Rewards
During the campaign period, there will be a number of missions that give out great rewards depending on the total number of songs completed by all players.
Tuesday, August 28 to Tuesday, September 4 (UTC+9)
★Total play count for “Day Dream” for all players equals 200,000 or more: Bonus Photo Shoot Pass x1
★Total play count for “Night Dream” for all players equals 200,000 or more: Bonus Photo Shoot Pass x1
★Total play count of all songs for all players equals 300,000 or more: Bonus Photo Shoot Pass x1
★Total play count of all songs for all players equals 750,000 or more: Bonus Photo Shoot Pass x2
Tuesday, August 28 to Sunday, September 9 (UTC+9)
★Total daily play count of all songs for all players equals 50,000 or more: Prism x5
* Score Battle live shows do not count towards completing these missions.
* Please note that the availability period differs depending on the Mission type.
Special Songs that Reward Players with Items Needed for Lessons and Unlocking Moments
One-play only songs that give out more items than regular songs will be added to the Special Songs lineup. The drop rate for idol-specific Gems, Special Gems, and Sub Skill Boosters are all greatly increased for these songs. What's more, only medium or large Gems, EXP Boosters, and Skill Boosters will drop, so players won’t want to miss this chance to stock up on rare and valuable items for powering up your Photos!
★ Rainbow ☆ Dream
★ QUARTET ★ NIGHT
★ Shining ☆ Romance
★ Force Live
Thursday, September 6 until Tuesday, September 11 (UTC+9)
1st Anniversary Retweet Campaign
The 1st Anniversary Retweet Campaign begins today on the official Utano☆Princesama Shining Live Twitter account. Retweet the special tweet for a chance to have Prisms awarded to all players.
All players will receive 30 Prisms if 10,000 retweets are reached!
Another 30 Prisms will be given out for 20,000 and 30,000 retweets. Make sure to follow the Utano☆Princesama Shining Live Twitter account.
Tuesday, August 28 until Thursday, September 27 (UTC+9)
* Reward Prisms will be delivered once the campaign period is over.
Four 1st Anniversary Sets!
The UR Photo Shoot Pass included in this lineup of sets gives players a guaranteed UR from a special Photo Shoot that includes the new My Only Prince Photos.
Tuesday, August 28 until Sunday, September 30 (UTC+9)
★ Utano☆Princesama Shining Live 1st Anniversary UR Pass Set
★ Utano☆Princesama Shining Live 1st Anniversary Mega Set
★ Utano☆Princesama Shining Live 1st Anniversary Set
★ Utano☆Princesama Shining Live 1st Anniversary Mini Set
See the “Shining Live 1st Anniversary Sets” in-game notice for details on the Shining Live 1st Anniversary Sets.
* Game content is subject to change without prior notice.
Appearance at TOKYO GAME SHOW 2018 Confirmed! Takuma Terashima (Voice of Otoya Ittoki) Will Take the Stage
KLabGames will have a booth at TOKYO GAME SHOW 2018, held from Thursday, September 20 until Sunday, September 23. In addition to the popular booth corner from the previous year that allows visitors to reach out and touch virtually life-sized displays of the men of Utano☆Princesama Shining Live in the new anniversary outfits, a special Utano☆Princesama Shining Live 1st Anniversary Stage event will be held on Sunday, September 23. Plus, the stage event will welcome voice actor Takuma Terashima, the voice of Otoya Ittoki, who will take part in a fun talk show and play the rhythm game live on stage. For further details, please check the News section of the Japanese official website.
About Utano☆Princesama Shining Live
Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series.
©SAOTOME GAKUEN © KLabGames
Utano☆Princesama Shining Live Overview
- Utano☆Princesama Shining Live
- Supported OSes:
- Android™ 4.4+, iOS 9.0+
* Not available on some devices.
- Rhythm game
- Free-to-play (In-app purchases available)
- Supported Regions:
- Global (Excludes Japan and Mainland China*)
- Supported Languages:
- English and Traditional Chinese
- Official Website:
- Official Twitter Account:
- Official Facebook Page:
- ©SAOTOME GAKUEN © KLabGames
* For more information on the Mainland China version (available in Simplified Chinese), please see the official site.
About BROCCOLI Co., Ltd.
Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan’s leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI’s business covers a wide range of fields, including console games, trading card games, videos, and music. The company’s sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.
Official Website: http://www.broccoli.co.jp/ (Only available in Japanese)
KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 50 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore, Shanghai, and the United States. For more information about KLab, please visit http://www.klab.com/jp/english/.