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“Utano☆Princesama Shining Live” Event Series Celebrating 3 Million Downloads Worldwide Starts Today!

KLab Inc.
(TSE1: 3656)

Tokyo, Japan – March 6, 2018 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that the smartphone rhythm game Utano Princesama Shining Live has reached a total of 3 million downloads* worldwide.

3 Million Downloads Worldwide!

The 3 Million Downloads Celebration kicks off on Tuesday, March 6 (UTC+9).

* Total includes users who have downloaded the game more than once.

Players are encouraged to view the in-game notices for event times and other details.

Please see the Simplified Chinese press release for more information on the special series of events commemorating 3 million downloads worldwide on the Mainland China version of the game.

Reasons to Celebrate Continue with New Event, Inspector Kurustin’s Pursuit, Starting Today!

Event Period: Tuesday, March 6 to Tuesday, March 13 (UTC+9)

Play a suite of event songs belonging to the idols featured in the event, and rack up event points and bonus items. Players will also unlock not-to-be-missed event-exclusive stories.

Inspector Kurustin's Pursuit!


About Utano☆Princesama Shining Live

Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series. The Japanese version of the game has found success with fans across the country since launching on August 28, 2017. The global version (available in English and Traditional Chinese) and the Mainland China version (available in Simplified Chinese) both launched on January 24, 2018.

Since the first Utano☆Princesama game was released in 2010, the series has grown into a popular media franchise for women gamers and fans alike, featuring CD releases, a televised anime series, and other popular content spanning multiple genres. The series now spans multiple anime seasons, manga, drama CDs, live concerts, and much more.

Utano☆Princesama Shining Live features 11 idols from the groups ST☆RISH and QUARTET NIGHT. Players can set their favorite idol to appear on their home screen and tap him to see his various reactions and watch his affection go up, as well as form personalized teams to play songs in a rhythm game. The rhythm game component allows players to train their own original unit of idols as they play a suite of songs from the Utano☆Princesama series at multiple difficulty levels. Players can also unlock stories starring the characters. The game transcends the boundaries of traditional gaming with a special Camera Mode that takes advantage of AR technology, giving players the chance to take photos with their favorite pop stars whenever, wherever.


Download the Game



Utano☆Princesama Shining Live Overview

Utano☆Princesama Shining Live
Supported OSes:
Android™ 4.4+, iOS 9.0+
* Not available on some devices.
Rhythm game
Free-to-play (In-app purchases available)
Supported Regions:
Global (Excludes Japan and Mainland China*)
Supported Languages:
English and Traditional Chinese
Official Website:
Official Twitter Account:
Official Facebook Page:

* For more information on the Mainland China version (available in Simplified Chinese), please see the official site.

About BROCCOLI Co., Ltd.

Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan’s leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI’s business covers a wide range of fields, including console games, trading card games, videos, and music. The company’s sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.

Official Website: http://www.broccoli.co.jp/ (Only available in Japanese)

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About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 50 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore, Shanghai, and the United States. For more information about KLab, please visit http://www.klab.com/jp/english/.