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KLab Announces New Cross-Media Project with KADOKAWA at TOKYO GAME SHOW 2017

KLab Inc.
(TSE1: 3656)

Tokyo, Japan ‐ September 21, 2017 - KLab Inc., a leader in online mobile games, announced alongside KADOKAWA CORPORATION today at TOKYO GAME SHOW 2017 that the two companies have joined forces to create a new cross-media project, entitled Project PARALLEL.


Project PARALLEL is a cross-media project developed by KLab and KADOKAWA and centered around two themes: “magic” and “pop stars.” The music for the project will be produced by JVC Kenwood Victor Entertainment.

This cross-media project will be released on a variety of media platforms, including as a mobile game to be published by KLab. Game developer AltPlus Inc. will join the project via game development and operation.

Official Comments from the Producers

The producers of Project PARALLEL shared their thoughts on the announcement with the following official statements.

Kenjiro Yokoyama, KADOKAWA CORPORATION Producer

“We’re extremely excited to be working with KLab, a company that has had considerable success creating games based on existing franchises. This time around it’s with an original series, and we’re making use of all of our expertise considering there’s a lot that’s new for us as well. We’d like to bring this world to the players to experience as soon as we can, and we hope everyone is as excited for it as we are.”

Ryosuke Kitamaki, KLab Producer

“We have been given the opportunity to work together with KADOKAWA to create not just a game, but an original series that extends beyond the confines of the smartphone screen. KADOKAWA publishes novels, comics, movies, and other types of content. This is a new adventure for KLab that’s unlike anything we’ve ever done before. We focused on selecting top-tier talent for our creator lineup as well, and we are fortunate to have some major names agree to join our team. We feel we’ve combined the strengths of both companies and hope you look forward to what the future brings for this project.”

* Promotional video. Content may change in the future.

Project PARALLEL Creators

- Scenario Writer: Hajime Asano (Mayo Chiki!, Soukyuu no Lapis Lazuli)
- Character Design: U35 (iMarine Project (Vol. 2 character design), Kimi ni Koi o Suru nante Arienai Hazu datta)
- Worldbuilding: Yoshitaka Murayama (Suikoden, Suikoden II, The Alliance Alive)
- Concept Art: Zuji (Sengoku Kitan: Muramasa Miyabi, Age of Ishtaria)


Founded in 1945, KADOKAWA CORPORATION is a global entertainment enterprise producing novels, comics, magazines, live-action films, animated series, games, and other cross-media content. Headquartered in Tokyo and headed by Masaki Matsubara, KADOKAWA’s goal is to accelerate into the future as a major figure in the global content industry.

About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore, Shanghai, and the United States. For more information about KLab, please visit http://www.klab.com/jp/english/.