2022/01/24News

"Utano☆Princesama Shining Live" Kicks Off Global Release 4th Anniversary Celebration

KLab Inc.(TSE Prime Market: 3656)

Tokyo, Japan - January 24, 2022 - KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., announced that it has been four years since the global version of the smartphone rhythm game Utano☆Princesama Shining Live was released. The Global Release 4th Anniversary Celebration begins on Monday, January 24. The celebration will feature special Photo Shoots, exclusive sets on sale, and more.

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In addition, the upcoming roadmap for campaigns and updates from February to April 2022 will be revealed.

Global Release 4th Anniversary Celebration Campaign

Daily Free Photo Shoot for 10 Days!

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A daily free Photo Shoot will be available for a maximum of ten days.

During this once a day free Photo Shoot either the SR or UR rate will increase every pull!
In addition, Step 10 will have a UR rate of 7% and an SR rate of 30%!

Don't miss out on this chance to get rare Photos!

Event Period
Monday, January 24 to Thursday, February 10 (UTC+9)

See the "Daily Free Photo Shoot" in-game notices for more details.

*The Free 11-Shot Photo Shoot will reset at midnight every day.
*Once the Free 11-Shot Photo Shoot has been used 5 times it will no longer be displayed.
*The lineup of Photos are the same that appear in normal Photo Shoots

4th Anniversary Celebration Step-Up Photo Shoot Round 1

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This Step-Up Photo Shoot consists of a lineup of Photos from August 2017 (Seaside Summer Live!) to November 2017 (Starry Night Snowy Christmas Live Part 1). All 11 UR Photos (one for each idol) will be available.

In the paid 11-Shot Photo Shoot players can choose from the 11 idols each Step and perform the Photo Shoot a maximum of three times. There is a 50% chance that the UR Photos will be a featured Photo.

In addition, on Step 3 a featured UR Photo of your selected idol is guaranteed!

Don't miss this special chance to get the UR Photo of your choice.

Event Period
Monday, January 24 to Wednesday, February 2 (UTC+9)

See the "4th Anniversary Celebration Step-Up Photo Shoot Round 1" in-game notices for more details.

*Only the first half of the Photos will appear in the Starry Night Snowy Christmas Live Part 1. Please note that the second half of the Photos from Part 2 will not appear.

The 4th Anniversary Celebration Step-Up Photo Shoot Round 2 will also be held. The Photo Shoot lineup will consist of Photos from December 2017 (Starry Night Snowy Christmas Live Part 2) to April 2018 (Shining Sports Day Part 2)

*Details of Round 2 will be announced in-game at a later date.

4th Anniversary Celebration Selected Photo Shoot

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This Selected Photo Shoot consists of a lineup of Photos from August 2017 (Seaside Summer Live!) to April 2018 (Shining Sports Day Part 2).

The UR and SR Photos are guaranteed to be featured Photos from the selected theme.

Don't miss out on this chance to get your favorite Photos!

Event Period
Monday, January 24 to Thursday, February 10 (UTC+9)

See the "4th Anniversary Celebration Selected Photo Shoot" in-game notices for more details.

4th Anniversary Celebration Sets

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To celebrate the 4th anniversary of the global release of the game, three special sets are on sale for a limited time.

Event Period
Monday, January 24 to Thursday, February 10 (UTC+9)

For more information about the Global Release 4th Anniversary Celebration Campaign check out the in-app notices and official website.

Forthcoming Updates!

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The following is the roadmap for updates and campaigns scheduled from February-April 2022.

■ February Campaigns

★ Shining Valentine 2022
Give presents to the idols this Valentine's Day! Clear songs and collect White Corsages to get a special present! Give presents to the idols to receive Shining Valentine 2022 Stickers. Spend Valentine's with the sweetest idols.

★ Drama CD Round 2 Campaign
The Utano☆Princesama Shining Live Drama CD Round 2 will be released on Wednesday, February 23! There will be a special campaign to celebrate the CD release.

■ March Campaign & Update

★ White Day Event
Receive a special message from the idol who you gave a present to on Valentine's Day! This year, the idols will reciprocate your feelings..!

★ New Item for Player EXP Increase Added
Using the new item will make it easier for players to level up. Stay tuned for more details!

■ April Campaign & Update

★ Shining Live Spring 2022 Campaign
There are a lot more campaigns planned for the rest of the year. Please look forward to more soon!

★ Conversations for Events Added
There will be new Conversation Mode dialogues added between idols who appear in event UR and SR Photos.

Thank you for your support. We hope you continue to enjoy Utano☆Princesama Shining Live!

Notes
*See the official website or in-game announcement for details and information.
*Game content is subject to change without prior notice.
*"Photo Shoots" are the in-game system where players randomly obtain the in-game "Photo" items.

About Utano☆Princesama Shining Live

Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series.

Utano☆Princesama Shining Live Overview

Title
Utano☆Princesama Shining Live
Supported OSes
Android™ 5.0+, iOS 11.0+
* Not available on some devices.
Supported Regions
Global (Excludes Japan)
Supported Languages
English and Traditional Chinese
Genre
Rhythm game
Price
Free-to-play (In-app purchases available)
Copyright
©SAOTOME GAKUEN © KLabGames
Official Twitter Account
@shininglive_en
Official Facebook Page
https://www.facebook.com/ShiningLiveEN
Official Website
https://www.utapri-shining-live.com/en/

Download here!

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Android, Google Play, and the Google Play logo are registered trademarks of Google LLC. All other trademarks or registered trademarks are the property of their respective owners.

About BROCCOLI Co., Ltd.

Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan’s leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI’s business covers a wide range of fields, including console games, trading card games, videos, and music. The company’s sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.

Official Website: https://www.broccoli.co.jp/ (Only available in Japanese)

About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 52 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with an office in Shanghai. For more information about KLab, please visit https://www.klab.com/en/.

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