"Bleach: Brave Souls" Celebrates 5th Anniversary Tomorrow and Reaches 50 Million Downloads Worldwide!

Tokyo, Japan - July 22, 2020 - KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls will mark 5 years since release and the Bleach: Brave Souls Anniversary Celebration will begin on Thursday, July 23 from 4pm JST. Furthermore, by expanding the distribution area to include Asian regions, the game has reached 50 million downloads worldwide.*

Players will be able to enjoy the 5th Anniversary Summons, announced during the Bleach Brave Souls 5th Anniversary Bankai Live, featuring 5th Anniversary versions of Ichigo Kurosaki and Byakuya Kuchiki. There will also be exclusive in-game campaigns and special event quests that are unique to the 5th anniversary.

Also, be sure to join us for the Brave Souls 5th Anniversary RT Campaign where 555 lucky winners will be chosen at random from everyone who retweeted to get Brave Souls original swag!

In addition, we are planning a campaign to commemorate 50 million downloads worldwide. Please wait for the detailed announcement on Brave Souls official social media and in-game.

*Total includes users who have downloaded the game more than once.

Brave Souls 5th Anniversary Celebration Starts Thursday, July 23! Special 5th Anniversary Character Featured Summons! Up to 100 Free Summons!

Starting tomorrow, July 23 at 4pm JST, the Brave Souls 5th Anniversary Celebration Round 1 will begin. The celebration will feature the 5th Anniversary Step-Up Summons where players will have the chance to get the special 5th Anniversary versions of Ichigo Kurosaki and Byakuya Kuchiki. Players will also be able to get the special 5th Anniversary accessory from the 5th Anniversary Quest Another Deathberry.

Don't miss out on this chance to play the exhilarating 3D action of Bleach: Brave Souls!

Brave Souls 5th Anniversary Celebration Overview

5th Anniversary Celebration Step-Up Summons

Event Period: From Thursday, July 23 at 4pm JST until Friday, July 31 at 3:59 pm JST

This special Summons features specially designed 5th Anniversary versions of Ichigo Kurosaki and Byakuya Kuchiki! Step 1 is free for both Summons and from Step 2 players will receive extra rewards, including Step 6 which guarantees one of the twelve featured ★5 characters.

Free Daily Brave Souls Summons

Event Period: From Thursday, July 23 at 4pm JST until Sunday, August 16 at 3:59 pm JST

To celebrate the 5th Anniversary there will be a Free Daily Brave Souls Summons. Players will have the chance to perform a free summons once per day for a total of 100 Summons and Step 10 guarantees a ★5 character.

5th Anniversary Choose a ★6 Summons

Event Period: From Thursday, July 23 at 4pm JST until Monday, August 31 at 3:59 pm JST

As a huge thank you to the entire community for supporting the game over the last five years, Bleach: Brave Souls is giving away one FREE ★6 character to every player with the 5th Anniversary Choose a ★6 Summons. Players will get to select 10 characters that they want and the Summons then guarantees them one of the characters they selected.

The chosen character will not only be a ★6 character-it will also be a fully-powered up level 200 character with a 150% Soul Tree!

5th Anniversary Quest Another Deathberry

Event Period: From Thursday, July 23 at 4pm JST until Monday, August 10 at 3:59 pm JST

The 5th Anniversary Quest Another Deathberry begins! Players can clear Event Orders for this special anniversary event to get their hands on a unique 5th anniversary Accessory, as well as earn a ★5 Summons Ticket (5th Anniversary Quest) as an Event Points reward.

*Please note that campaign contents are subject to change without notice.
*For details on the campaign, please check the in-app notifications.

Brave Souls 5th Anniversary RT Campaign Begins! A Total of 555 Winners Will Get Amazing Swag!

To celebrate five years of Brave Souls we are holding a Brave Souls 5th Anniversary Retweet Campaign starting tomorrow, Thursday, July 23!

To enter, players simply need to follow the official Twitter (@Bleachbrs_en) and retweet the specified tweet to get an automatic reply where you will know if you won something or not! 555 randomly selected winners will get Brave Souls original swag!

Be sure to participate every day during the campaign period to try your luck at a chance of winning!

For details on how to participate in this campaign, please visit the Bleach: Brave Souls 5th Anniversary Celebration Website.

Campaign Period:
From Wednesday, July 22 until Wednesday, July 29 at 4:59 pm JST

5th Anniversary Retweet Celebration Website:
https://www.bleach-bravesouls.com/en/news/200722/

Prizes:
Prize A: Brave Souls Original Bomber Jacket (Ichigo Kurosaki 5th Anniversary ver.) 3 Winners
Brave Souls Original Bomber Jacket (Byakuya Kuchiki 5th Anniversary ver.) 2 Winners
*You will not be able to choose the design or size.
Prize B: Brave Souls Original Blanket 50 Winners
Prize C: Brave Souls Original Sticker Sheet 500 Winners

*Please note that campaign contents are subject to change without notice.
*For details, please see the notes on the special campaign page.

Popular Rock Band Lie and a Chameleon Perform Music for Brave Souls 5th Anniversary

The five person Japanese alternative rock band, Lie and a Chameleon, centered around lead female vocalist Cham, performed the new Bleach: Brave Souls opening theme song "0" and will also perform the special 5th Anniversary song.

Lie and a Chameleon have created lyrics for the Brave Souls BGM "Loud spirits" and rearranged the song. Check out the new 5th anniversary song "NEVER", which has been reborn with vocals and a new arrangement.

Be sure not to miss the special PV that will be released on the Bleach: Brave Souls Official YouTube Channel tomorrow, Thursday, July 23, the day of the 5th anniversary!

About Lie and a Chameleon

Lie and a Chameleon, also known as Uso to Chameleon (嘘とカメレオン), is a five person Japanese alternative rock band headed by vocalist Cham (.△), joined by guitarist Yuta Sugeno, guitarist and backup vocalist Sosuke Watanabe, bassist Asahi Shibue, and drummer Takumi Aoyama. They made their first music video break with "Saredo Kijutsu-shi wa Sai wo Furu" ("However the Illusionist Shake the Dice") which they released on YouTube. In 2018 they had their major debut and were flooded with offers to perform music for anime series like "SNS Police" and "In/Spectre", drama series "Gokudō Meshi" and "Zettai Seigi", and the mobile online game "Bleach: Brave Souls". The group creates funky, toe tapping songs and have become a hot topic thanks to the unique combination of lead Cham (.△)'s headbang inducing vocals, guitarist Sosuke's energetic moves, and the other band members.

Official Website: https://usokame.com/

About BLEACH

BLEACH is a smash-hit sword-battle action manga that ran in the pages of Shueisha’s Weekly Shonen Jump magazine from 2001 to 2016. Since its debut, the 74-volume manga series has received tremendous support from fans, selling over 130 million copies worldwide. The series was also adapted into an animated TV series that aired in Japan from 2004 until 2012 and that included four feature films.
Part 1 of the new animated series Thousand-Year Blood War, based on the manga’s final arc, premiered on the TV TOKYO Network in October 2022. Part 2, titled BLEACH: Thousand-Year Blood War – The Separation, premiered in July 2023. The new series features updated character visuals and animation that surpasses the previous series. Part 3, titled BLEACH: Thousand-Year Blood War – The Conflict, is scheduled to premiere in 2024. The popularity of BLEACH continues to grow as it receives strong support not only in Japan but across the world!

Bleach: Brave Souls Overview

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About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the Prime Section of the Tokyo Stock Exchange. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with an office in Shanghai.

For more information about KLab, please visit https://www.klab.com/en/.

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