Our Strategy

Our Strategy

View our strategy that supports the planning, development, and operation of content centered around the mobile online game business.

The KLab Business Strategy

KLab is developing its business based on the five strategic themes of Universal IPs, Genre Presence, Global Growth, User First, and Value Creation.

  • Universal IPs
  • Genre Presence
  • Global Growth
  • User First
  • Value Creation

Universal IPs

We have been able to have a number of hits for mobile online games that are based on popular IPs around the world, such as anime, comics, and games. Going forward, we will continue to bring attractive IPs to the world as mobile online games.

* IP is the abbreviation for Intellectual Property. Games based on comics, animation, characters, etc. all apply to IP.

Universal IPs

Genre Presence

The development of new games will focus on genres where we have a proven track record of creating hit titles and where we have accumulated sufficient know-how. In addition, we aim to create hit titles by improving the competitiveness of areas in which we excel, such as the capability of using expressions in animations.

Genre Presence

Global Growth

We will distribute information globally through games, events, SNS, and communities so that fans who love the same content can connect beyond the boundaries of countries and regions. We will also promote support for the development of Japanese IPs for overseas games.

Global Growth

User First

We will respond swiftly to the diversifying needs of users by effectively utilizing data accumulated through game operations and development to date and also deepening engagement with user communities.

User First

Value Creation

We will promote the development and cultivation of original IPs with content that is built from the ground up. The entire company group will also work on the casual game and blockchain-related businesses.

Value Creation

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