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01/24/2018

Mainland China Version of "Utano☆Princesama Shining Live" Released Today!

Special Series of Events Celebrating the Release Now On!
KLab Inc.
(TSE1: 3656)

Tokyo, Japan – January 24, 2018 – KLab Inc., a leader in online mobile games, together with BROCCOLI Co., Ltd., released the Mainland China version of smartphone rhythm game Utano☆Princesama Shining Live on Wednesday, January 24 (UTC+9). The game, fully localized into Simplified Chinese, is now available for download in the App Store® and Android™ platforms across the Mainland China market.

Mainland China Version of “Utano☆Princesama Shining Live”

A series of events featuring special login bonuses and limited-time item sets is being held to celebrate the release of the Mainland China version of the game.

About the Mainland China Version of Utano☆Princesama Shining Live

Utano☆Princesama Shining Live (Simplified Chinese title: 歌之王子殿下:闪耀之星) is a smartphone rhythm game based on BROCCOLI’s Utano☆Princesama series, developed and released for Mainland Chinese players.

With over 2 million downloads* in the domestic market, the Japanese version of the game has found success with fans across the country since launching on August 28, 2017. The pre-registration event campaign for the Mainland China version of the game began in November 2017 and reached a total of over 150,000 players.

* Total includes players who have downloaded the game more than once.

Features of Utano☆Princesama Shining Live

1. Multiple hits from the Utapri series! Turn your smartphone into a star-studded stage whenever you want!

Multiple hits from the Utapri series!

Utano☆Princesama Shining Live is a rhythm game featuring simple, intuitive controls that gives players the chance to enjoy the greatest hits from the popular series. Create your own personalized idol unit and utilize their unique skills to rack up points and rewards!

2. Watch stories and scenes starring your idols and their daily routines unfold before your eyes in vivid detail!

Watch stories and scenes starring your idols!

Check up on your idols and their idol lives via new stories and scenes updated regularly! Players can interact with the members of their group, or even transcend group boundaries to mix and mingle with the stars, as well as enjoy a variety of stage outfits that are sure to catch the eye of any watchful fashionista.

3. Interact and communicate with fully animated idols!

Interact and communicate with fully animated idols!

Meet your favorite idols whenever you want! The realistic appeal of these idols extends beyond simple scripts–a variety of facial expressions turns these idols into realistic communication partners. When you get close enough, you may start to notice certain changes in their behavior and what they say!

Commemorative Release Event Series

Commemorative Release Event Series

Please see the Simplified Chinese press release for more information on the special series of events commemorating the release of the Mainland China version of the game.

 

About Utano☆Princesama Shining Live

Utano☆Princesama Shining Live is a rhythm game for Android™ and iOS mobile devices based on BROCCOLI’s Utano☆Princesama series.

©SAOTOME GAKUEN © KLabGames

Utano☆Princesama Shining Live Overview

歌之王子殿下:闪耀之星
Title:
歌之王子殿下:闪耀之星
Supported OSes:
Android™ 4.4+, iOS 9.0+
* Not available on some devices.
Genre:
Rhythm game
Price:
Free-to-play (In-app purchases available)
Supported Regions:
Mainland China
Supported Languages:
Simplified Chinese
Copyright:
©SAOTOME GAKUEN © KLabGames
Official Website:
https://www.utapri-shining-live-cn.com
Official Weibo Account:
@歌之王子殿下闪耀之星
Official WeChat Account:
歌之王子殿下闪耀之星

About BROCCOLI Co., Ltd.

Headquartered in Tokyo and led by CEO Tomoharu Morita, BROCCOLI is one of Japan’s leading designers and producers of content based on the vast subculture stemming from the world of Japanese pop culture. BROCCOLI’s business covers a wide range of fields, including console games, trading card games, videos, and music. The company’s sphere of influence reaches beyond its own original content, extending into the design, production, and sale of character merchandise.

Official Website: http://www.broccoli.co.jp/ (Only available in Japanese)

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About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 50 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore, Shanghai, and the United States. For more information about KLab, please visit http://www.klab.com/jp/english/.