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11/22/2017

KLab and Nobollel Inc. Launch Open Beta Test for Game Project Based on Ad-Based Revenue

KLab Inc.
(TSE1: 3656)

Tokyo, Japan – November 22, 2017 – KLab Inc., a leader in online mobile games, announced alongside co-developer Nobollel Inc. the official start of the open beta test for their new joint-development project, Kaburin! Creator. The new game is a smartphone-based app that implements an ad-based model for generating revenue. Currently in open beta, it is now available for download on Google Play™ in the Philippines and New Zealand.

KLab has partnered with Nobollel for this new venture. Nobollel has garnered a reputation for its smartphone games that implement ad-based revenue generating technology. This new project is designed to help KLab hone its research and analysis skills in the ad-based revenue sector of the mobile game market, as well as bolster KLab’s ability to operate ad-based games.

Kaburin! Creator

Emerging Trends in the Mobile Market

The smartphone app market worldwide was worth an estimated 1.3 trillion USD in 2016. This number is expected to continue to grow in the future, with forecasts calling for it to be worth 6.3 trillion USD by 2021.* The ad-based revenue model is one of the core methods of monetization in the smartphone app market. While this particular model is still comparatively small in the Japanese domestic market, it is growing rapidly on the global stage. Through this new joint-development project, KLab aims to gain the analytical edge it needs to make ad-based revenue models profitable. The company will then use those results for possible future endeavors.

* Source: App Annie report

Kaburin! Creator is a joint-development project by KLab and Nobollel. This game will be published by Nobollel. Kaburin! Creator is a pilot project designed to test innovative methods of revenue generation, and it has not been included in the upcoming games pipeline in KLab’s quarterly financial results presentations.

KLab and Nobollel

About Nobollel

Headquartered in Tokyo and led by CEO Kosuke Kurokawa, Nobollel Inc. excels at planning, developing, and operating smartphone games developed using Unity. It has published multiple games featuring world-famous Japanese characters. With a business model that extends beyond borders, the company also publishes mobile games that have been developed internationally.

Android, Google Play, and the Google Play logo are registered trademarks of Google Inc. All other trademarks or registered trademarks are the property of their respective owners.

About KLab

KLab is a leader in online mobile gaming. Founded in 2000 and headquartered in Tokyo, the company is listed on the 1st Section of the Tokyo Stock Exchange. KLab has consistently ranked as one of the top 50 grossing game publishers worldwide since 2012. With its emphasis on quality and innovative games, KLab continues to grow at a rapid pace, expanding beyond the Japanese market with offices in Singapore, Shanghai, and the United States. For more information about KLab, please visit http://www.klab.com/jp/english/.

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